

You can offer the option of translating the spoken words to viewers who don't speak the same language. Subtitles, on the other hand, are translations of closed captions. In some languages (English, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish), auto-generated captions are also available, and viewers can turn them on and off. You will extend the reach of your channel by offering viewers the option to read words rather than just listen to them. When you see loads of watch time coming from countries whose people speak languages other than your own, and you think your content will be interesting to them, check out the translation options on YouTube.ĬC or Closed captions are written transcripts of a video displayed visually on the computer. Even captions for the same language as the video will make them accessible for hard of hearing viewers or viewers in noisy environments.īut how do you know if your channel is ready for a global audience? Start by reviewing the "Create an audience" tab in YouTube Analytics to see where your audience is coming from.Viewers who speak other languages can also find and watch your subtitled videos.Translated titles and descriptions will display search results on YouTube for viewers speaking other languages. Translated metadata can increase a video's visibility and discovery.In a nutshell, there are three main reasons why you should be considering to translate your YouTube videos: Having provisions for audiences like these go a long way in achieving more views and getting in more subscribers (and helping to keep you ADA-compliant). It's also helpful for hard-to-hear or deaf audiences. Whether your audience is foreign, or you're considering expanding, translating your videos should be a no-brainer. Translated videos will encourage viewers from other regions to understand and enjoy your videos.

There are viewers speaking 75 different languages watching YouTube every day, and they're probably interested in your amazing content. To make your YouTube videos available to a worldwide audience, consider translating them into multiple languages. On average, two-thirds of YouTube watch time comes from outside your own country. Need your YouTube videos to reach a global audience?
